Just a quick warning: this is going to be more of a rant than one of my more traditional posts. It's been something that I've been thinking over for some time now, and I really just wanted to get it off my chest.
I've always been a fan of technology. If it has a power button, then it was fair game for me to tinker around with. However, lately, I've been feeling particularly fatigued with the world of tech. It's simultaneously overwhelming and underwhelming. That may sound paradoxical, but let me explain.
In 2007. when Steve Jobs unveiled the first iPhone, it was nothing short of a world changing device on the same level as the computer mouse. It completely revolutionized the way that we, as consumers, look at our phones and pocketable devices. Fast forward eight years to 2015, and Tim Cook unveils the Apple Watch, and calls the digital crown the next mouse, or iPod click-wheel. It's was a bold statement that could never have possibly lived up to the hype. Eight months later, and anyone I've talked to has said that 1. they forget that the digital crown even exists and 2. that they don't know what to use the Apple Watch for. I don't know if Apple even know the actual use-case for the Apple Watch, and the same can be said of almost every single other tech giant making smart watches. There's no clear direction, and the direct consequence is that I'm not seeing many Apple Watches in the wild.
In the previous decade, the aughts, most consumer technology conventions, from CES to MWC, felt extremely exciting. Every year, big companies would come out and showcase their latest and greatest. This year we had Samsung showcase a fridge with a 21.5" touchscreen slapped on to the front of it. A smart fridge. That is the best that Samsung thought they could do? Sony, on the other hand has a press event where they went up on stage to talk about how they had nothing new to offer, except for handicams, which haven't been used since the early aughts.
And this is where we currently are - a valley, inbetween the end of one explosive decade, and on the verge of entering a brand new one. But, for right now, companies are trying to do much, and accomplishing very little. Every tech giant is investing in VR, and The Internet of Things (hence Samsung's smart fridge), but nothing is compelling. They're throwing out product after product, not guaranteeing any form of update system, just to iterate as fast as possible to be the first one to really make a splash.
Looking at Samsung again, since 2013, they've released seven smart watches, the previous versions of which have been all but abandoned. And the problem is that companies like Samsung are pushing for The Internet of Things as hard as they can, because living in an ever more connected world seems super appealing. Who wouldn't want their toaster to start toasting bread in the morning from the comfort of their bed? More automation means less work, right? No. Not unless you buy into one company, and one company only, because every company wants to be The Internet of Things, but only if they get to use their own proprietary systems that can't communicate with anything else outside of their stack.
The worst part is that every single one of these companies demand that every 12 months we ditch our current devices for their updates models. We all know about this planned obsolescence, yet we still buy into it year after year, which is why companies like Apple are allowed to charge $1000 for a phone. And it's the same tactic that universities are using - forcing students to spend even more money that they simply do not have because they updated the textbooks with one or two minor changes. It's the same material with a new cover, and all it does is generate nothing but waste and resentment.
There's just too much going on, with very little impact. I'm being overwhelmed by just how underwhelming and stagnant technology has become over the last year or so. Don't get me wrong, I am extremely excited for what the future holds. Driverless cars, and more automation; city-mapping and fewer smart fridges. But for now, I'm just so damn tired.